贬义: derogatory sense, negative connotation...
招揽: to attract (customers), to drum up (trade)...
砂糖: granulated sugar...
着: aspect particle indicating action in progress...
神话: legend, fairy tale, myth, mythology...
肯: to agree, to consent, to be ready (to do sth), willing...
除非: only if (..., or otherwise,...), only when, only in the case that, unless...
协会: an association, a society...
